Marketing Specialist

5 days ago

Aurangabad, Maharashtra, India beBeeInfluencer Full time ₹ 70,00,000 - ₹ 1,20,00,000

Marketing Influencer Role

As a Marketing Influencer, you will be responsible for developing and implementing influencer & retention marketing strategies, managing YouTube campaigns, maintaining public relations, and supporting sales initiatives. You will work closely with internal teams to identify and collaborate with influencers, create engaging content, analyze campaign performance, and build strong relationships with stakeholders.

Key Responsibilities:

  • Scouting influencers (paid, barter) & closing agreements once commercials after taking necessary approvals
  • Understanding influencer's niche and creating first draft of script and reviewing influencer video drafts
  • Coordinating product dispatch with internal teams and influencer
  • Preparing various reports as per requirement
  • Sharing ideas on snippets / ads creation
  • Coordinating with Finance team for advance payments and final payments for timely release of payments

Retention Marketing:

  • Creating WhatsApp Marketing/Utility Templates and once approved internally, submitting it for approval on Meta
  • Creating broadcast ideas basis occasions, seasonal requirements, restocking timelines, regional festivals further that can be used for Meta ads as well
  • Data set creation and refinement for the campaigns

Qualifications:

  • Influencer Marketing and Social Media Marketing skills (specifically with YouTube Influencers)
  • Sales support and collaboration skills
  • Excellent written and verbal communication skills
  • Ability to work on-site in Thane
  • Bachelor's degree in Marketing, Communication, Public Relations, or related field
  • Experience in the FMCG or beauty industry is a plus

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