Digital Content Development Manager

19 hours ago

Varanasi, Uttar Pradesh, India beBeeSpecialist Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Social Media Content Specialist

Key Responsibilities:

  • Develop and execute content strategies across Instagram, YouTube, and emerging platforms tailored to service-based audiences.
  • Concept, script, shoot, and edit content (video-first + some static) that's native to each platform.
  • Own and manage end-to-end content calendars, channel-wise.
  • Build and scale a creator and influencer ecosystem to amplify brand messaging.
  • Craft messaging for key moments (drops, launches, brand IPs, customer features).
  • Optimize content for reach, retention, saves, shares, and conversions.
  • Regularly analyze performance data to iterate on formats, frequency, and messaging.
  • Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed.
  • Align organic content with paid strategy to maximize impact.

Success Metrics:

  • Consistent growth in followers, reach, and engagement across key channels.
  • High-performing content formats with strong save/share ratios.
  • Collaborations that drive brand awareness, user-generated content, and lead generation.
  • Repeatable content playbooks that ladder up to business goals.
  • A clear, data-backed approach to organic social growth.

Requirements:

  • 4+ years of experience as a content creator, social strategist, or hybrid role.
  • Solid understanding of content formats for service-based brands.
  • Ability to conceptualize and execute brand stories visually and tonally.
  • Proven success in building social media growth from scratch or scale.
  • Strong understanding of algorithms, trends, and platform-native behaviors.
  • Experience collaborating with creators, influencers, or UGC producers.
  • Great creative instincts and analytical thinking.

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