Digital Content Specialist

13 hours ago


Varanasi, Uttar Pradesh, India beBeeMerchandiser Full time ₹ 9,00,000 - ₹ 12,00,000
Role Overview:

This key position is responsible for optimizing customer experiences, managing content, and driving engagement through strategic design and execution.

Key Responsibilities:

  • Merchandising Strategy & Execution
    • Design and manage digital content to enhance customer engagement.
    • Lead initiatives to optimize discoverability and conversion.
  • Customer Experience Optimization
    • Analyze customer behavior across search, browse, and purchase journeys to identify opportunities and resolve friction points.
    • Develop strategies that elevate online customer experience and drive satisfaction.
  • Content Management & Web Analytics
    • Work closely with cross-functional teams to deliver projects under tight timelines.
    • Stay current with e-commerce trends to inform decisions.
  • Cross-Functional Collaboration & Project Delivery
    • Work closely with teams to deliver projects under tight timelines.
    • Ensure consistency and quality across all digital touchpoints.
  • Taxonomy & Navigation Enhancement
    • Apply knowledge of web taxonomy to improve site structure and customer-facing attributes.
    • Support search attribute optimization.


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