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Brand Management Strategist

1 month ago

Chennai, Tamil Nadu, India Specsmakers Full time
Job Description

At Specsmakers, we are seeking an experienced Brand Management Strategist to join our team in Chennai. The ideal candidate will have a proven track record in brand management and marketing, preferably from the consumer or FMCG industry.

Responsibilities:
  • Develop and execute comprehensive brand strategies to drive business growth and increase brand loyalty.
  • Create compelling brand communications that resonate with consumers and position the brand as a leader in the market.
  • Analyze market trends and competitor activity to identify opportunities for growth and stay ahead of the competition.
  • Work closely with cross-functional teams to ensure alignment and execution of brand strategies.
  • Monitor and measure brand KPIs to inform strategic decisions and optimize marketing efforts.
Requirements:
  • 5+ years of experience in brand management and marketing, preferably from the consumer or FMCG industry.
  • Proven expertise in brand strategy development and execution.
  • Strong analytical and quantitative skills, with ability to interpret data and drive insights.
  • Excellent communication and interpersonal skills, with ability to collaborate effectively with cross-functional teams.
  • Ability to work in a fast-paced environment and meet deadlines.
What We Offer:
  • A competitive salary range of ₹18-25 lakhs per annum, depending on experience.
  • A dynamic and supportive work environment.