Digital Transformation Leader

2 days ago

Thāne, Maharashtra, India beBeeFintech Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title">

Lead Fintech Growth Strategist

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This role spearheads growth efforts to accelerate user acquisition, engagement, and retention across fintech products.

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The ideal candidate will define and optimize growth funnels, identify new opportunities, and align teams to maximize business impact.

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  • Growth Strategy Development:">
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Develop and implement holistic growth strategies for various acquisition and engagement channels, including mobile apps and websites.

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  • Key Responsibilities:">
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  1. Drive Acquisition, Engagement, and Retention for the APP and Web">
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And the same for monetization use cases, currently Personal Loans

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  • Stakeholder Management:">
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Manage and coordinate with key partners to optimize growth campaigns, platform integrations, and feature launches.

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  • Experimentation & Innovation:">
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Design and scale experimentation frameworks, leveraging beta tools and new features introduced by partners.

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  • Cross-functional Collaboration:">
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Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies.

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  • Leadership & Mentorship:">
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Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

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Qualifications and Skills

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  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.">
  • A deep understanding of consumer acquisition, consumer journey and consumer interaction with digital apps">
  • 6- 8 years of experience in growth marketing, preferably in the fintech, or financial services industry.">
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.">
  • Proven track record of managing complex projects and stakeholder relationships effectively.">
  • Expertise in agile project and sprint management methodologies.">
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.">
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.">
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.">
  • Strong communication skills and ability to manage cross-functional teams.">

Preferred Skills

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  • Experience in Personal Loan monetization is preferable.">
  • Familiarity with fintech products, regulatory environments, and customer behavior.">
  • Hands-on experience with growth-related tools and platforms">
  • Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.">
  • Ability to thrive in a fast-paced, ambiguous startup environment."]],

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