Psychological Insights Strategist

3 days ago

Delhi, Delhi, India beBeeBehavioral Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

We are seeking a Behavioral Insights Specialist to leverage psychological insights in enhancing client success, retention, and satisfaction. This role involves working closely with teams to design customer success strategies, conduct assessments, and analyze client data to improve outcomes.

Key Responsibilities:
  • Strategic Relationship Development

Understand client needs, preferences, and decision-making styles using psychological frameworks. Build trust-based relationships with key stakeholders at client organizations by aligning communication style and expectations accordingly.

  • Data-Driven Customer Retention

Analyze behavioral and usage data to identify patterns linked to customer engagement, satisfaction, and potential churn risk. Create psychographic customer profiles to better predict account health and tailor intervention plans.

  • Client Onboarding and Engagement

Design and support onboarding processes that take into account the emotional and cognitive readiness of users and decision-makers. Use motivational interviewing or coaching techniques to increase client buy-in and usage adoption.

  • Cross-Functional Collaboration

Act as a behavioral advisor to the Customer Success, Sales, and Product teams. Work with the Marketing team to craft customer messaging that aligns with behavioral motivators and resistance points.

  • Training & Internal Enablement

Train Customer Success Managers and client-facing teams on psychological principles of relationship management, persuasion, and customer communication. Develop internal playbooks or behavioral personas that guide how teams interact with different client profiles.

  • Research and Continuous Improvement

Stay up to date on emerging trends in organizational psychology, behavioral economics, and customer behavior. Design experiments or A/B tests to validate hypotheses about what drives customer engagement and loyalty.

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