
User Acquisition Specialist
7 days ago
We are seeking a User Acquisition Specialist to lead paid growth across multiple channels.
This role is ideal for a marketer who treats growth as a math problem and thrives on efficiency.
The successful candidate will have experience with Meta Ads, Google App Campaigns, and rewarded video networks.
- Plan, execute, and continuously optimize paid UA campaigns.
- Analyze deep-funnel metrics and adjust strategy based on true value generation.
- Develop and manage budgets with the goal of maximizing return on ad spend.
- Collaborate with product teams on monetization strategies and funnel optimization.
The ideal candidate will have a strong analytical mindset and fluency in Excel, cohort models, CAC/LTV analysis, and predictive return on ad spend models.
Key Responsibilities:
- Drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.
- Own campaign strategy, execution, and optimization across multiple channels.
Requirements:
- 2+ years of UA experience in casual mobile games or performance marketing.
- Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics.
- Familiarity with attribution platforms and key metrics such as ARPU, ARPDAU, and retention.
Bonus Points:
- Experience with Facebook Instant Games and optimizing HTML5 campaigns.
- Background in game monetization and live ops.
What We Offer:
- Competitive salary + equity.
- High ownership role focused on scaling games profitably.
- Remote-first culture with flexible hours.
- Work with a sharp, driven team that values experimentation and results.
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