
Digital Marketing Professional Lead
1 week ago
About the Role
We are seeking a highly skilled Digital Marketing Professional to drive our customer acquisition engine across digital channels. This is an Individual Contributor role, ideal for someone who thrives on hands-on execution, experimentation, and data-backed decision-making in a high-growth environment.
Key Responsibilities:
- Develop and execute end-to-end performance marketing strategies across platforms like Google Ads, Facebook/Meta, Instagram, YouTube, and other paid channels.
- Optimize full-funnel digital marketing campaigns for acquisition, retention, and revenue growth, collaborating closely with product, analytics, and creative teams.
- Monitor and analyze performance metrics such as ROAS, CTR, CPL, CAC, and LTV, providing actionable insights to drive improvements.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, or related fields.
- Certifications in Google Ads, Meta/Facebook Blueprint, or similar are a strong plus.
- 5–7 years of proven experience in performance marketing, preferably in a digital-first product or fintech environment.
What We Offer:
- A dynamic and supportive work environment that fosters growth and development.
- The opportunity to work with a talented team of professionals passionate about driving business success.
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