Marketing Brand Strategist
3 weeks ago
Cholayil Private Limited is a leading FMCG company in India with a strong presence across various markets. Our roots are deeply entrenched in tradition, but our approach is modern and forward-thinking. We are pioneers in the field of Ayurveda and natural personal care products.
We introduced Medimix in 1969, followed by Cuticura in 2001 and Krishna Thulasi in 2011. Our strategic initiatives have enabled us to become a dominant player in the personal care industry with strong brand equity. We are also the parent company of Dr. Sidhan's Ayur Mix, Sadayush, Sadhev, and Jullaaha brands.
Todays, we have a diverse portfolio of brands that are popular not only in India but also have a global footprint in over 35 countries, including the Middle East, Far East, Europe, and Asia Pacific. We have established a joint venture in Kenya to manufacture products for the African region and have an e-commerce website operational in India, USA, Singapore, Malaysia, and GCC.
We are a team of 700+ employees with a head office in India and production facilities in TADA (Andhra Pradesh) and Haridwar (Uttarakhand).
We are seeking a talented Marketing Brand Strategist to join our dynamic Marketing team. If you have a passion for developing innovative marketing strategies and executing campaigns through powerful marketing communications, this could be the ideal role for you.
Job Description:
This role will involve identifying business-building ideas to increase business prospects, developing marketing strategies, and executing them through ATL / BTL / Marketing Collaterals etc. You will work closely with Advertising Agencies, Packaging Design Agencies, Website, Digital, BTL Agencies, and PR Firms to develop promotional strategies for brand awareness and profitability.
The key responsibilities of this role include:
- Identifying consumer trends and needs
- Collaborating with Market Research agencies to track market trends and competitor performance
- Developing brand positioning and communication strategies
- Managing cross-functional teams to execute projects within assigned timelines and budgets
- Analyzing marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products
Requirements:
This role requires:
- Excellent verbal and written English communication skills
- Proficiency in MS Office applications
- Analytical skills
- Creativity and innovation
Salary: ₹4-6 lakhs per annum
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