Digital Marketing Specialist
7 days ago
About DemandNXT
DemandNXT is a dynamic and innovative company that offers exciting opportunities for sales professionals to grow and develop their careers.
Salary: $65,000 - $80,000 per year
Job Description
We are seeking a highly skilled Digital Marketing Specialist - Social Media Manager to join our team. The successful candidate will be responsible for developing and implementing social media strategies to enhance our brand presence, engage our audience, and drive traffic and conversions.
This role involves managing multiple social media accounts, creating high-quality content, analyzing performance metrics, and staying updated on the latest social media trends.
Main Responsibilities:
- Develop and execute social media strategies in alignment with marketing and branding objectives.
- Create engaging, creative, and relevant content, including text, images, videos, and other multimedia, tailored to each platform.
- Collaborate with graphic designers, photographers, and other team members to produce high-quality visuals.
- Manage and oversee day-to-day operations of all social media accounts, including scheduling and publishing posts using tools like Buffer, Hootsuite, or other scheduling platforms.
- Monitor comments, messages, and mentions, ensuring timely and professional responses to build community engagement.
- Plan and execute paid social media campaigns, including ad creation, targeting, and performance tracking.
Requirements:
- Proficiency in major social media platforms and their respective tools.
- Strong writing, editing, and communication skills.
- Ability to create and analyze social media reports using tools like Google Analytics or native platform insights.
- Creative mindset with an eye for design and visual storytelling.
- Ability to work independently and manage multiple tasks and deadlines.
Preferred Skills:
- Familiarity with graphic design tools like Canva, Adobe Photoshop, or Illustrator.
- Knowledge of SEO and content marketing.
- Experience with influencer marketing and partnership management.
Key Performance Indicators (KPIs):
- Growth in followers and engagement rates.
- Improvement in website traffic and conversions via social media.
- Timely and efficient handling of queries and feedback.
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