Digital Marketing Lead

1 week ago

Siliguri, West Bengal, India beBeePerformance Full time ₹ 1,04,000 - ₹ 1,30,878
Meta Marketing Manager

We are seeking a highly skilled performance marketer to lead and optimize Meta ads campaigns.

  • Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Develop and execute remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
  • Omitimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

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