Digital Marketing Strategist
2 days ago
Role Summary:
A skilled SEO expert is required to develop and execute on-page and off-page SEO strategies for multiple client projects.
Key Responsibilities:- Develop and execute on-page and off-page SEO strategies for multiple client projects
- Conduct technical SEO audits and implement fixes
- Perform keyword research, competitor analysis, and content gap analysis
- Optimize website content, landing pages, and blog articles for SEO
- Create and manage backlink-building campaigns
- Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc. to track, analyze, and report on performance
- Stay updated with the latest SEO trends and algorithm changes
- Collaborate with content, design, and development teams to implement SEO recommendations
- Prepare regular performance reports for clients and suggest improvements
- 1.5 years of experience in an SEO role within a digital marketing agency
- Solid understanding of search engine algorithms and ranking methods
- Experience with SEO tools like Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console, etc.
- Proficiency in keyword research and data mining tools
- Ability to work on multiple projects and clients simultaneously
- Strong analytical skills and attention to detail
- Good written and verbal communication skills
- Basic understanding of HTML, CSS, and website CMS platforms like WordPress is a plus
- Google Analytics and/or Google Ads certification
- Knowledge of local SEO and international SEO practices
- Experience in content marketing or social media is an added advantage
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