
Drive Digital Growth
2 days ago
About the role:
As a Growth Driver, you will be responsible for driving adoption and engagement across customer segments, crafting and executing strategies around new customer acquisition, and shaping the bank's digital business by coordinating with cross-functional teams.
Job Responsibilities:
Customer Engagement:
Analyse user journeys to identify improvement areas, work closely with product, analytics, and digital marketing teams, and use data analytics to make targeted marketing strategies.
Product Enhancement:
Be the voice-of-customer in shaping new features/products, work closely with Marketing team to create awareness campaigns, and co-create new cross-sell and upsell user journeys.
Collaborate with the Bank's Campaigns, Analytics, and Overall Portfolio teams to drive efforts on driving conversion funnel.
Key Skill Set Requirements:
A customer-centric mindset, 2-6 years of growth/product marketing experience, campaign management tools experience, and hands-on experience with data extracting and interpretation tools are essential.
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