Digital Growth Specialist

23 hours ago


Thrissur, Kerala, India beBeePerformanceMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Key Performance Marketing Role

We are seeking a results-driven marketing specialist to drive digital growth across various platforms. This individual will develop, execute, and optimize campaigns, analyze results, and scale revenue while improving return on investment (ROI) and customer acquisition.

Responsibilities
  • Campaign Strategy & Execution
    • Develop and run campaigns across digital and marketplace platforms.
    • Manage budgets and optimize for revenue, cost per acquisition (CPA), and return on ad spend (ROAS).
    • Conduct A/B tests on creatives, copies, audiences, and funnels.
  • Data Analysis & Optimization
    • Track performance metrics and generate actionable insights.
    • Implement retargeting and remarketing strategies.
    • Optimize marketplace visibility and campaigns for better conversions.
  • Collaboration & Content Development
    • Coordinate with brand and design teams for high-performing creatives.
    • Recommend improvements to enhance campaign effectiveness and growth.
Requirements
  • At least 3-6 years of experience in performance marketing (D2C/e-commerce preferred).
  • Hands-on expertise with Meta Ads, Google Ads, and advertising management systems (AMS).
  • Proficiency in analytics tools (Google Analytics, AppsFlyer, or similar).
  • Proven ability to scale campaigns and improve ROAS.
  • Strong analytical and problem-solving skills.

Favorable Qualities: self-starter with ownership and execution focus, comfortable in a fast-paced, high-growth environment, passionate about digital marketing trends and performance optimization.



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