
Digital Growth Leader
6 days ago
We are seeking a high-performing User Acquisition Manager to lead paid growth across Android, iOS, and Facebook Instant Games.
This role is ideal for a marketer who treats growth as a mathematical problem and thrives on efficiency.
- Develop strategic plans to execute and optimize paid UA campaigns across multiple channels.
- Analyze deep-funnel metrics to adjust strategy based on true value generation.
Key Responsibilities:
- Plan, execute, and optimize paid user acquisition campaigns.
- Maximize Return On Ad Spend (ROAS) through budget development.
- Run creative testing and iterate on high-performing ad types.
- Build attribution models and cohort analyses using AppsFlyer or similar tools.
Requirements:
- 2+ years of UA experience in casual mobile games or performance marketing.
- Expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics.
- Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
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