Digital Marketing Specialist for Google Ads and Microsoft Ads

4 days ago

India Aptita Full time

We are seeking a skilled Digital Marketing Specialist to join our team at Aptita. The ideal candidate will have extensive experience in managing Google Ads, Microsoft Ads, and SA360 campaigns.

About the Role:

  • The Digital Marketing Specialist will be responsible for building and restructuring Search/Display/Shopping campaigns, including account structure, ad group creation, and ad copy development.
  • The successful candidate will ensure correct platform setup, including Google Ads, Microsoft Ads, and SA360 integration, linking with relevant systems.
  • In addition, the Specialist will conduct keyword research, audience strategy planning, and competitive landscape analysis.
  • Based on project requirements, the candidate should be comfortable working in EST/PST time zones or flexible to work in any time zone.

Requirements:

  • A minimum of 3 years of experience in Google Ads, Bing Ads, and SA360.
  • Strong analytical skills to assess performance and optimize campaigns based on KPIs.
  • The ideal candidate should have a solid understanding of tracking systems, tagging, and automated bidding strategies.
  • Build and restructure Search/Display/Shopping campaigns, including account structure, ad group creation, and ad copy development.
  • Ensure correct segregation of Products under GMC.

Compensation Package:

We offer a competitive compensation package, estimated to be around $80,000 - $110,000 per year, depending on experience and qualifications.

Benefits:

At Aptita, we provide our employees with a range of benefits, including opportunities for growth and professional development, as well as a collaborative and dynamic work environment.

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