
Senior Influencer Marketing Lead
1 week ago
We are seeking a highly skilled and experienced Senior Executive to lead our influencer marketing efforts.
Job Responsibilities:
- Influencer Outreach & Campaign Management: Identify, onboard, and manage relationships with influencers across social media platforms. Develop and execute influencer campaigns, ensuring alignment with brand goals and KPIs.
- Content Strategy & Execution: Collaborate with influencers to create authentic, engaging, and brand-aligned content. Ensure that content adheres to brand guidelines and is optimized for performance.
- Data Analysis & Reporting: Track and analyze campaign performance, including reach, engagement, and ROI metrics. Provide detailed reports and insights to optimize future campaigns.
- Cross-Functional Collaboration: Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives. Coordinate with agencies to execute campaigns effectively.
- Market Research & Trend Analysis: Stay updated on the latest trends in influencer marketing and the industry. Identify emerging influencers and innovative campaign ideas.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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