Influencer Marketing Specialist

6 days ago

Pushkar, Rajasthan, India beBeeInfluencer Full time ₹ 5,25,000 - ₹ 14,11,111
Marketing Influencer Position

This role is responsible for developing and implementing influencer marketing strategies, managing YouTube campaigns, maintaining public relations, and supporting sales initiatives.

The specialist will identify and collaborate with influencers, create engaging content, analyze campaign performance, and build strong relationships with stakeholders.

Key Responsibilities:

  • Scout influencers (paid, barter) & close agreements once commercials are taken
  • Understand influencer's niche and create first draft of script and review influencer video drafts
  • Coordinate product dispatch with internal teams and influencers
  • Prepare various reports as per requirement
  • Share ideas on snippets / ads creation
  • Coordinate with finance team for advance payments and final payments for timely release of payments

Additional Duties:

  • Create WhatsApp Marketing/Utility Templates and submit it for approval on Meta
  • Develop broadcast ideas basis occasions, seasonal requirements, restocking timelines, regional festivals further that can be used for Meta ads as well
  • Data set creation and refinement for the campaigns

Qualifications Include:

  • Strong influencer marketing and social media marketing skills (specifically with YouTube influencers)
  • Sales support and collaboration skills
  • Excellent written and verbal communication skills
  • Ability to work on-site in Thane
  • Bachelor's degree in marketing, communication, public relations or related field
  • Experience in the FMCG or beauty industry is a plus

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