Digital Marketing Strategist

2 days ago

Vellore, Tamil Nadu, India beBeeSearch Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Digital Marketing Strategist

As a key member of our team, you will be responsible for driving online SEM advertising campaigns for clients on Google and Bing Ad platforms.

This role involves running large online campaigns aligned with strategic direction provided by team members. Your expertise in paid search/PPC campaign strategies will drive business growth and success.

Key Responsibilities:
  • Manage paid marketing campaigns to achieve target KPIs within various advertising platforms.
  • Optimize media campaigns towards target KPIs, including but not limited to:
  • Google AdWords
  • Microsoft Advertising
Requirements:
  • At least 4 years of experience in building paid search/PPC campaign strategies based on client goals and objectives.
  • Expertise in building and optimizing campaigns, keyword lists, extensions, etc.
  • Proficient in writing and testing ad copy.
  • Experience with Google AdWords Editor.
  • Ability to develop budget projections and pace campaigns based on monthly budgets.
  • Experience with bidding tools and strategies.
  • Excellent English language skills (both written and verbal) for working with teams.
  • Strong analytical and reporting skills to understand and analyze marketing campaigns data.
  • Strong Excel skills including formulas, filtering, pivot tables, and trending charts development.
  • Knowledge of online business marketing principles (Impressions, clicks, conversions, ROI, Cost per Acquisition).
Benefits:
  • Opportunity to work with leading advertising platforms.
  • Chance to develop and optimize large-scale campaigns.
  • Collaborative team environment.
Preferred Skills:
  • Working knowledge of one or more third-party tools like DoubleClick and Omniture.
  • Experience in running Google Shopping campaigns.
  • Macros and introductory Visual Basic.
Personal Characteristics:
  • Self-Starter
  • Ability to take directions and complete tasks while providing insights.
  • Ability to work quickly and proactively for client success in a deadline-driven environment.
  • Team-Player – Who can work within a dynamic team and get work done individually.
  • Managerial skills – Who can lead by example and mentor others.
  • Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.
  • Strong organizational skills and ability to prioritize projects based on business needs.
  • Keen eye for detail and interest in Internet trends.
  • Ability to quickly pick up new concepts.
  • Willingness to try something new with limited experience and/or direction.
  • Ability to communicate effectively to counterparts.

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