Paid Social Strategist

6 days ago


Malappuram, Kerala, India beBeespecialist Full time ₹ 15,00,000 - ₹ 21,00,000

About this role:

We are seeking a high-performing Paid Social Specialist to join our team.

The ideal candidate will own the execution and support building strategies for all paid social channels, including Meta, Snapchat, TikTok, YouTube, and Twitter.

Key responsibilities include performing in-depth cross-functional analysis and making recommendations on how to allocate budget across channels, devices, and campaigns.

The successful candidate will drive app acquisition campaign improvement and be accountable for performance against monthly targets while coaching team members.

In addition, they will identify new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis through ongoing test & learning.

Owning the full project and campaign lifecycle, ensuring high-quality delivery and KPI achievement through cross-functional teams.

Candidates should have strong analytical skills translating data insights into actionable strategies.

Able to break down complex problems into actionable roadmaps.

Leverages incrementality test solutions to decide on campaign and budget mix.

Excellent communication and interpersonal skills managing stakeholders effectively.

Demonstrated ability to identify marketing opportunities and develop strategic solutions.

Up-to-date knowledge of regulations, policies, and best practices in digital marketing.



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