Social Media Specialist

3 days ago

Malappuram, Kerala, India beBeeInnovator Full time ₹ 15,00,000 - ₹ 21,00,000
Job Title:

Social Media Strategist


As a Social Media Strategist, you will be responsible for developing and executing social media marketing campaigns to drive business growth and engage with our audience.


Responsibilities:
  • Briefing and working with external partners to align plans and ensure deliverables are being completed on time as per plan.
  • Developing Go-To-Market strategies for short-form social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing, and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Informing and sometimes implementing paid media to drive reach.
  • Community management with a focus on identifying engagement opportunities and driving conversations between brand and users.
  • Developing strategies and plans around recruitment and optimization of influencer plans - understanding the influencer and content creator ecosystem in India.
  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Having good working relationships with influencer agencies, talent management agencies, and content creators.
  • Collaborating with colleagues from marketing and business teams as well as social teams across APAC and IN to align, inform, and receive support to deliver social marketing plans.
  • Great communication and presentation skills to represent the work well in forums with key stakeholders.
  • Being a great team player.
  • Having an experimental and dynamic mindset.
  • Analyzing successes, failures, learnings, and way forward on initiatives and experiments and socializing the same with cross-functional teams.
  • Continuously optimizing influencer plans based on feedback, learnings, and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Innovation: ensuring the brand's social presence is at the crux of topicality in the Indian social media ecosystem.
  • Passion for and inquisitive about AI and new technologies.
  • Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical.

Requirements:
  • Ownership of social marketing mandate overlooking social Go-To-Market strategy and influencer campaign management.
  • Understanding of the influencer and content creator ecosystem in India.
  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Good working relationships with influencer agencies, talent management agencies, and content creators.
  • Excellent communication and presentation skills to represent the work well in forums with key stakeholders.
  • Experimental and dynamic mindset.
  • Ability to analyze successes, failures, learnings, and way forward on initiatives and experiments.
  • Continuous optimization of influencer plans based on feedback, learnings, and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans.
  • Knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical.

Benefits:
  • Dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive compensation and benefits package.

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