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Social Media Lead
3 weeks ago
We are a leader in producing high-quality, compelling content that connects with India's most influential audiences.
We produce premium titles that set the standard for excellence in the industry.
Job Summary:The ideal candidate will be responsible for developing and executing social media strategies that drive engagement and grow our online presence.
This person will work closely with our content team to partner seamlessly with editors and writers.
Key Responsibilities:- Adapt global social strategy to local market conditions and culture.
- Manage day-to-day posting, editing and optimization of content on multiple social media platforms.
- Maintain our editorial voice and tone across platforms.
- Select imagery, video and visual content that engages audiences.
- Execute best-in-class social storytelling and gather assets from different teams.
- Work with our global social storytelling team to ensure best storytelling for our accounts.
- Seamlessly integrate with Content/Edit and guide teams daily on story positioning.
- Create and foster communities on social platforms.
- Plan, design and implement successful social strategies for cover reveals, tentpoles and global/local stories.
- Manage social swaps with internal teams, other brands, and external partners.
- Report on content performance and present social insights and best practices to stakeholders.
- Adjust social strategy according to KPI pacing and report on wins and losses.
The ideal candidate has experience partnering with Edit, Creative and Commercial teams.
