Visual Identity Specialist
2 weeks ago
We are seeking a skilled Graphic Designer to join our team and play a key role in bringing our brand story to life across digital and physical touchpoints.
This is an exciting opportunity for a creative individual who is passionate about designing engaging and innovative visual content that showcases our fashion and lifestyle brands.
The successful candidate will be responsible for conceptualizing and executing visually appealing catalogues for our website, collaborating with the design team to bring out the best look within the given outfit and theme, partnering with stylists to ensure successful shoot quality and post-shoot editing, and developing and maintaining visual design guidelines to ensure consistency across all brand touchpoints.
Key Responsibilities:- Develop and implement a comprehensive visual identity strategy that reflects the essence of our brand.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and visual representation.
- Stay up-to-date with the latest design trends and technologies to ensure our visual content remains fresh and relevant.
- Lead by example and mentor junior designers to help them grow professionally.
- 3-4 years of experience in graphic design with a strong portfolio showcasing creativity and innovation.
- Proficient in Adobe Creative Suite tools (Photoshop, Illustrator, InDesign) and proficient in using colour theory, body proportions, and garment drapes.
- Strong understanding of storytelling principles and ability to convey complex ideas through simple yet effective designs.
- Creative thinker with excellent problem-solving skills, attention to detail, aesthetics, and a keen eye for typography.
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