Visual Identity Specialist
2 weeks ago
Job Overview
- We are seeking a creative Graphic Designer to conceptualize and develop impactful visual identities for our clients.
About the Role
- Conceptualize logos, brand identities, and other visual materials that reflect the client's values and resonate with their target audience.
- Develop comprehensive branding guidelines and design packaging that is visually appealing, functional, and aligned with market trends.
- Design a wide range of communication materials, including marketing collateral, social media creatives, infographics, presentations, and print/digital advertisements.
- Translate brand strategies into compelling visual narratives across digital and print platforms.
- Work closely with marketing, content, and product teams to ensure designs effectively support campaigns and business goals.
- Apply strong knowledge of typography, color theory, composition, and layout to produce designs that connect with the target audience.
- Use industry-standard design tools such as Adobe Creative Suite and Figma to execute projects.
Requirements
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Knowledge of Figma/Canva/CorelDRAW for quick design tasks
- Strong sense of typography, layout, and color theory
Experience
- 0.5–3 years of proven experience as a Graphic Designer / Visual Communication Designer (fresher with strong portfolio can also be considered)
- Experience in creating brand communication material (social media, ads, brochures, packaging, presentations, etc.)
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