
Mobile Marketing Strategy Lead
1 week ago
We are seeking an experienced Mobile Marketing Strategy Lead to join our team. This is a full-time remote role that involves developing and executing strategies to improve visibility and downloads of clients' apps in app stores.
The ideal candidate will have at least 2 years of experience in app store optimization, digital marketing, or a related field. Strong analytical skills with experience in app store data analysis are essential. Additionally, the candidate should be familiar with app store features like Apple Search Ads and Google Play Store Ads, as well as ASO tools such as Mobile Action, App Radar, App Tweak, AppFollow, AppFigures, and more.
A key aspect of this role is collaborating with cross-functional teams to develop effective mobile marketing strategies that drive results. Excellent communication skills are crucial for working effectively with clients and internal stakeholders.
Key Responsibilities- Develop and execute mobile marketing strategies to improve app visibility and downloads
- Analyze app store data to inform marketing decisions
- Stay up-to-date with industry trends and best practices in mobile marketing
- Collaborate with cross-functional teams to ensure successful execution of marketing strategies
- At least 2 years of experience in app store optimization, digital marketing, or a related field
- Strong analytical skills with experience in app store data analysis
- Familiarity with app store features like Apple Search Ads and Google Play Store Ads, as well as ASO tools
- Excellent communication and collaboration skills
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