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Amazon DSP Campaign Manager

7 days ago

Noida, Uttar Pradesh, India InnoAge-Technologies PVT. LTD. Full time
Campaign Strategy and Execution

The Amazon DSP Campaign Manager role at InnoAge-Technologies PVT. LTD. involves developing and executing comprehensive advertising strategies tailored to meet business objectives. Key responsibilities include:

* Developing and executing comprehensive Amazon DSP strategies tailored to meet business goals
* Planning and implementing programmatic advertising campaigns across various platforms, including display, video, and audio ads
* Conducting A/B testing to identify high-performing creative, ad placements, and messaging

You will work closely with our marketing, sales, and product teams to align campaign strategies with business objectives. Your expertise in Amazon's advanced audience targeting tools will enable you to identify and segment key customer groups, implementing retargeting strategies to engage high-value customers and drive conversions.

As a digital advertising strategist, you will maintain dashboards to provide real-time visibility into key metrics, ensuring seamless communication of campaign outcomes to stakeholders.