Email Campaign Manager
3 days ago
Job Title: Email Marketing Specialist
Overview: uCertify is seeking an experienced Email Marketing Specialist to join our team. This role involves developing and executing email marketing campaigns that drive lead generation, customer engagement, and retention.
Responsibilities:
- Develop and execute email marketing campaigns using email marketing tools.
- Write clear, engaging, and persuasive email content tailored to different audience segments.
- Implement A/B testing strategies to optimize subject lines, content, and CTAs.
- Monitor key email marketing metrics and refine strategies accordingly.
- Manage and grow email lists.
- Work closely with sales and marketing teams to align email strategies with business goals.
Requirements:
- 3-5 years of working experience in email marketing.
- Strong command of written English with excellent grammar and persuasive copywriting skills.
- Proven experience in email marketing, preferably with a focus on lead generation.
- Familiarity with email marketing platforms.
- Understanding of email deliverability best practices, segmentation, and automation.
- Analytical mindset with the ability to interpret data and improve campaign performance.
- Experience in B2B or B2C marketing, with a track record of successful lead generation campaigns.
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