Email Marketing Specialist

2 weeks ago


Noida, Uttar Pradesh, India Infojini Inc Full time
Greetings from Infojini Inc.

Infojini Consulting Pvt Ltd. It is a 100% owned company of Infojini Inc. USA

To know about our company please go through our website

Website:

About Infojini Inc.

We are ranked as one of the INC 5000 fastest growing companies for the last five years, Infojini has 17+ years of experience in providing IT services to clients. We have extensive experience with Fortune 500 and government clients such as the State of Maryland, State of Texas, State of Washington, State of California and many More. Infojini delivers tailored solutions that enhance end-user productivity, reduce staff training, and improve the quality of services our clients provide to their internal organization, as well as to their customers. The firm's in-depth expertise enables its clients to surmount today's common challenges, as well as to prepare in advance for their constantly changing IT needs.

We at Infojini have the following positions open: Email Campaign Specialist

Need Immediate joiners

Job Title: Email Campaign Specialist

Location: Noida

Experience: 2+ years (Maximum)

Salary: Up to 10 LPA

Job Type: Full-time

Job Summary:

We are seeking a detail-oriented and results-driven Email Campaign Specialist to manage and optimize our email marketing campaigns. The ideal candidate should have experience in email content writing, email analytics, and reporting, along with expertise in campaign execution and automation.

Key Responsibilities:

- Develop, implement, and manage email marketing campaigns to promote products, services, or company initiatives.
- Write compelling and engaging email content that drives customer engagement and conversions.
- Design responsive and visually appealing email templates using HTML/CSS or drag-and-drop editors.
- Segment and manage email lists to ensure targeted and personalized communication.
- Conduct A/B testing on subject lines, content, and design to improve email performance.
- Monitor key email performance metrics (open rates, CTR, conversions, bounce rates) and optimize campaigns accordingly.
- Perform in-depth email analytics and reporting, generating insights to improve campaign effectiveness.
- Ensure email deliverability and compliance with GDPR, CAN-SPAM, and other relevant email marketing laws.
- Work closely with the content, design, and sales teams to align email campaigns with overall marketing strategies.
- Utilize email marketing automation tools such as HubSpot, Marketo, Mailchimp, or Salesforce Marketing Cloud.

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in email content writing, email analytics, and reporting.
- Strong knowledge of email marketing best practices and compliance regulations.
- Experience with CRM and email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Salesforce).
- Basic knowledge of HTML and CSS for email template customization.
- Strong analytical skills and ability to interpret data for optimization.
- Excellent communication, organizational, and project management skills.

Preferred Qualifications:

- Experience with customer segmentation and lead nurturing strategies.
- Familiarity with Google Analytics and marketing attribution models.

Please let me know if you have any questions.

You can reach Ms Bhavesha Kharat.

Email -

Contact -

Regards,

Bhavesha Kharat

Talent Acquisition Specialist

LinkedIn

Infojini Inc:

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