Data-Driven Marketing Strategist

3 weeks ago


Mumbai, Maharashtra, India SolarSquare Energy Pvt Ltd Full time

Job Title: Data-Driven Marketing Strategist

Overview: SolarSquare Energy Pvt Ltd is a leading renewable energy company seeking a highly skilled Data-Driven Marketing Strategist to join our team. The ideal candidate will have 3-5 years of experience in marketing analytics, with a strong background in consumer tech startups or analytics/consulting firms.

Responsibilities:
- Develop and implement data-driven marketing strategies to improve customer acquisition and conversion rates.
- Analyze marketing performance data to identify areas for improvement and provide actionable insights to the management.
- Collaborate with the marketing team to design and implement targeted marketing efforts, leveraging customer segmentation strategies and predictive data models.
- Assist in the development of business intelligence platforms that provide real-time access to large datasets for marketing and sales teams.

Requirements:
- Bachelor's Degree in Computer Science, Statistics, Math, or Engineering from a Tier 1 institute (IIT/IIM).
- 3-5 years of experience in marketing analytics, preferably in ecommerce.

Estimated Salary: ₹80 lakhs - ₹1 crore per annum.

Benefits:
- Comprehensive health insurance plan.
- Flexible working hours.
- Opportunities for professional growth and development.



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