Marketing Specialist

2 days ago

Ghaziabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Offline Marketing Lead

We are seeking a dynamic and driven professional to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur.

  • Job Description:
  • Drive student acquisition and brand awareness in Durgapur through effective ATL (Above The Line) and BTL (Below The Line) marketing campaigns.
  • Plan and manage ATL activities such as hoardings, radio campaigns, and newspaper ads.
  • Organize and execute BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships, logistics, and budgets for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is an advantage.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an asset.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

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