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Creative Content Strategist

1 week ago

Bengaluru, Karnataka, India Navi Full time
About Us

Navi is a pioneering financial services company in India, known for its innovative digital approach. We provide Personal & Home Loans, Insurance, and Mutual Funds, making financial products simpler, more accessible, and affordable.

Our mission at Navi is to create experiences that delight and inspire. With cutting-edge AI/ML technology and deep expertise, we're transforming the financial landscape.

We're not just setting new standards; we're leading a revolution in finance. Join us and discover how it feels to be at the forefront of this transformation.

Your Role

As a Creative Content Strategist - Social Media Visionary, you will play a pivotal role in shaping our social media narrative. Your expertise will help us craft captivating content that resonates with our audience.

You will interpret complex project requirements, develop comprehensive content calendars, and collaborate with internal and external stakeholders to deliver engaging promotional assets.

Your key responsibilities will include:

  • Content Strategy: Develop and implement a content strategy that aligns with our brand vision and objectives.
  • Copywriting: Craft compelling copy that captures attention and maintains a distinctive voice.
  • Collaboration: Engage effectively with diverse stakeholders to transform intricate insights into straightforward communication.
  • Deliverables Management: Successfully create and deliver promotional assets, catering to multiple verticals.

Requirements:

  • 4-7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background.
  • Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn.
  • Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth.
  • Up-to-date with social media trends, pop culture, and moment marketing, with the ability to evaluate and expand platform strategies as needed.
  • Experience collaborating on multi-channel campaigns with cross-functional teams.
What Awaits You

At Navi, you'll embody the essence of perseverance and passion, pushing boundaries and redefining what's possible. As a Naviite, you'll thrive in an environment where change is not a barrier but a catalyst for your growth.

You'll turn every challenge into an opportunity with your unparalleled resilience and adaptability. Your pursuit of excellence, unbreakable resilience, and agility will be celebrated and valued.

If you're ready to leave a legacy of impact and innovation, your journey starts here. Embrace this chance to be a part of something extraordinary and let your potential shine.