Creative Strategist

2 days ago


Bengaluru, Karnataka, India LWYD Interactive Full time
Job Description

Job Title:Creative Strategist

Company:LWYD Interactive

Location:Bangalore

Job Type:Full Time

Role:

As aCreative Strategist, you will be the driving force behind innovative and data-driven marketing campaigns. Youll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Responsibilities:

- Strategy Development:Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
- Content Ideation:Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
- Market Research & Insights:Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
- Creative Briefing:Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
- Collaboration:Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
- Performance Analysis:Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
- Brand Development:Ensure consistency in brand voice and visual identity across all platforms.

Qualifications & Skills:

- Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
- Strong understanding of digital marketing, social media trends, and audience engagement strategies.
- Ability to balance creativity with business objectives, translating insights into actionable strategies.
- Excellent storytelling and communication skills.
- Proficiency in marketing analytics tools and data interpretation.
- Experience working with designers, videographers, and content creators.
- Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills:

- Experience in Alcobev and FMCG.
- Background in psychology, marketing, or communications is advantageous.

Why work with us

- Work with a dynamic, innovative team passionate about storytelling and creativity.
- Opportunity to work on diverse, high-impact projects.
- A collaborative and growth-driven work environment.

How to Apply:Send your resume, portfolio, and a brief cover letter explaining why youd be a great fit to[Confidential Information]
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