Strategic Creative Director

3 days ago


Bengaluru, Karnataka, India LWYD Interactive Full time
Job Description:
As a Creative Strategist at LWYD Interactive, you will be the driving force behind innovative and data-driven marketing campaigns. You'll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Key Responsibilities:
  • Develop creative strategies that align with brand objectives and marketing goals.
  • Create compelling storytelling approaches for digital campaigns, social media, video, and other formats.
  • Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
  • Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
  • Collaborate with cross-functional teams to bring ideas to life.
  • Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.

Requirements:
  • Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
  • Strong understanding of digital marketing, social media trends, and audience engagement strategies.
  • Ability to balance creativity with business objectives, translating insights into actionable strategies.
  • Excellent storytelling and communication skills.
  • Proficiency in marketing analytics tools and data interpretation.

About Us:
We are a dynamic, innovative team passionate about storytelling and creativity. We offer the opportunity to work on diverse, high-impact projects in a collaborative and growth-driven work environment.
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