Product Marketing Specialist
2 weeks ago
Company Overview
CXFirst.ai is a SaaS platform that revolutionizes how businesses manage and enhance customer experience (CX). Our solution is designed for the B2B space, helping organizations optimize CX operations, boost customer satisfaction, and drive measurable business growth.
Job Description
We are seeking a Product Marketing Manager to define how CXFirst.ai is positioned and adopted in the enterprise CX market. In this role, you will combine strategic vision with hands-on execution, crafting impactful messaging, developing marketing strategies, and collaborating with cross-functional teams to engage the right audience and elevate our platform's market presence.
Key Responsibilities:
- Marketing Strategy: Develop and execute go-to-market plans for product launches and updates, aligning with sales and product teams.
- Positioning & Messaging: Create clear, differentiated messaging tailored for enterprise audiences and key decision-makers.
- Market Research: Conduct research to understand industry trends, competitors, and customer needs; create detailed buyer personas and journey maps.
- Content Creation: Develop marketing assets like brochures, case studies, whitepapers, and customer success stories.
- Campaign Management: Plan and execute targeted campaigns to boost product awareness and adoption.
- Sales Enablement: Provide sales teams with tools like pitch decks, and battle cards to effectively sell the product.
- Performance Metrics: Track KPIs, analyze campaign data, and optimize marketing strategies for better ROI.
Salary and Benefits
The estimated salary for this position is $120,000 per year, based on industry standards and market conditions. We offer a competitive benefits package, including health insurance, retirement savings plan, and paid time off.
Required Skills and Qualifications
To be successful in this role, you will need:
- A bachelor's degree in Marketing, Business, or related field (Top-Tier MBA preferred).
- 5+ years of experience in product marketing, ideally in SaaS or enterprise B2B solutions.
- Understanding of the CX industry or enterprise software market is a plus.
- Proven expertise in creating and executing go-to-market strategies.
- Excellent communication, storytelling, and presentation skills.
- Data-driven mindset with a track record of optimizing marketing performance.
Benefits of Joining Our Team
As a member of our team, you will have the opportunity to work with a passionate group of innovators who are dedicated to revolutionizing the CX space. You will also receive a competitive salary, benefits, and opportunities for professional growth and development.
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