Digital Marketing Specialist

6 days ago

Thoothukudi, Tamil Nadu, India beBeePerformanceMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Performance Marketer - Google Ads | SMB Focused

Shift: 7 PM – 4 AM IST

Location: Remote (India)

Role Overview:

We are looking for a seasoned Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven track record of driving lead generation for Small to Medium-sized Businesses in North America.

Key Responsibilities:

  • Strategically launch and manage Google Performance Max campaigns, targeting local and regional SMBs in the USA
  • Implement a data-driven approach, leveraging test-and-scale methodologies to optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
  • Provide weekly reports and actionable insights on key performance indicators (CPC, CPL, ROAS, lead quality, etc.)
  • Take ownership of campaign performance, ensuring alignment with lead and sales KPIs

Required Skills and Qualifications:

  • Mandatory Google Ads Certification
  • Proven experience running Performance Max campaigns for SMBs, with a strong understanding of North American SMB segments and customer behavior
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
  • Expertise in lead generation, return on ad spend (ROAS) optimization, and budget scaling
  • Strong communication skills, English proficiency, and ownership of results

Benefits:

  • Opportunity to work with a remote team and collaborate with internal sales/marketing teams on alignment and landing page optimization

Seniority Level: Mid-Senior level

Industry: Software Development | IT Services and Consulting | Business Consulting

Employment Type: Full-time

Job Functions: Advertising | Sales | Business Development

Skills:

Google Ads Certification | Campaign Management | SMB Targeting | Advertising | Lead Generation | Performance Marketing | ROAS | Budget Scaling | KPIs

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