Marketing Innovation Leader

1 week ago

Kollam, Kerala, India beBeeLaunchStrategist Full time ₹ 1,20,00,000 - ₹ 1,80,00,000
Launch Strategist

About Us: We're a rapidly expanding organization developing innovative software solutions. We seek a seasoned Launch Strategist to spearhead the successful introduction of our SaaS tools.

Role Overview

This role involves owning and executing a comprehensive strategy to launch our SaaS products, collaborating with cross-functional teams including product, marketing, sales, and customer success.

Key Responsibilities:
  • Conduct market research and gather insights on customer needs, pain points, and competitive landscapes to inform strategic decisions.
  • Define positioning statements, value propositions, and messaging frameworks that resonate with target audience profiles.
  • Develop and manage a robust launch roadmap outlining timelines, milestones, stakeholders, and key performance indicators.
  • Collaborate with internal teams to coordinate launch plans and streamline execution.
  • Plan and execute campaigns, drive sales enablement, and oversee channel strategies.
  • Monitor performance, analyze results, and iterate to optimize launch effectiveness.
Requirements:
  • At least 3 years of experience in launch management, product marketing, or related fields, preferably in the SaaS industry.
  • Strong strategic thinking and data-driven decision-making skills.
  • Excellent project management capabilities and communication skills.
  • Deep understanding of launch frameworks and tactics.
Why Thrive with Us?
  • Pioneer the successful launch of groundbreaking SaaS tools.
  • Grow professionally in an entrepreneurial environment with autonomy, ownership, and opportunities for advancement.

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