Marketing and Demand Generation Leader

1 day ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title

We are seeking an innovative Marketing and Demand Generation Leader to drive our global marketing strategy, brand positioning, growth, and customer acquisition in the competitive HR Tech SaaS market.

About the Role
  • The ideal candidate will develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • They will position our platform as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
Key Responsibilities
  1. Develop multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  2. Drive lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  3. Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
Content & Thought Leadership
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our platform as a trusted authority in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
Analytics & Performance Optimization
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 10 years of experience in marketing, with a focus on demand generation and growth marketing.
Benefits
  • Opportunity to work with a leading HR Tech company.
  • Competitive salary and benefits package.

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