Chief Growth Officer

3 days ago

Kollam, Kerala, India beBeeCybersecurity Full time ₹ 80,00,000 - ₹ 1,00,00,000

We are seeking an innovative marketing leader to develop and execute a comprehensive demand generation strategy across all channels.

The ideal candidate will be responsible for building and managing the marketing funnel up to MQL, ensuring seamless handoff of MQLs to SQLs for Sales/BD, and positioning our company as a trusted partner in the cybersecurity industry.

  • Key Responsibilities:
  • Demand Generation & Funnel Management
    • Develop and own the end-to-end demand generation strategy.
    • Create and execute multi-channel campaigns.
    • Design and implement lead capture, scoring, nurturing, and MQL qualification processes.
  • B2B Growth
    • Run account-based marketing (ABM) programs for top 50 target enterprise accounts.
    • Drive webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing.
  • B2G Growth
    • Build government-focused campaigns aligned to national cybersecurity priorities.
    • Support tender desk with content packs, RFP responses, and positioning.
    • Drive presence at govt expos, smart city forums, defense/security summits.
  • Content & Messaging
    • Develop compelling whitepapers, case studies, executive briefs, and ROI calculators.
    • Ensure consistent brand voice across enterprise and government narratives.
  • Analytics & Marketing Ops
    • Implement and optimize MarTech stack.
    • Track and report key metrics: MQL volume, conversion rates, pipeline contribution, CPL, and ROI.
  • Agency & Team Leadership
    • Manage a lean in-house growth marketing team.
    • Coordinate with external agencies for scale.

Required Skills and Qualifications:

  • Experience: 10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.
  • Domain: Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.
  • Skills:
  • Proven track record in ABM, digital marketing, PR, and events.
  • Strong understanding of funnel metrics and MarTech tools.

Benefits:

  • Competitive compensation and opportunity to scale with a high-growth company.
  • ESOPs and bonuses based on performance.

Why Join Our Company?

  • Be part of a fast-growing cybersecurity company building both consumer and enterprise trust.
  • Work on cutting-edge cyber defense and national security projects.

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