
Chief Consumer Engagement Director
5 days ago
Overview
Senior Manager of Consumer Activation RoleThis senior-level position is responsible for leading the development and execution of innovative marketing strategies to drive business outcomes.
- Analyze brand plans and measure campaign performance using metrics such as productivity, sales lift, and brand health.
- Establish clear activation strategies for each key sub-brand to achieve business objectives and measure impact on the brand.
- Create and manage consumer databases for future retargeting opportunities.
- Oversight of rural and higher participation in Mela/Fairs and exploration of regional festivals.
- Negotiate costs through effective models.
- Identify new touch points for engagement, sampling, and selling.
- Craft campaigns using technology such as AR/VR/Meta/Gaming and assess their impact.
- Maintenance of consumer databases, tracking behavior and feedback.
- Review of finance trackers and SOP adherence periodically.
- Management of agencies, including new, specialized, and regional partners.
This role necessitates strong industry knowledge, creativity, collaboration, strategic thinking, analytical skills, and measurement expertise.
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Consumer Sector Communications Specialist
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Director of Regulatory Compliance
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Director of Marketing and Client Engagement
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Video Editor
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Strategic Financial Director
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Chief Engagement Officer
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Executive Leader for Program Development
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