Digital Marketing Lead Generator

7 hours ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time US$ 80,000 - US$ 1,30,000

Our company seeks a skilled Digital Marketing Specialist to drive marketing-generated leads and web signups for the sales team through demand generation.

This role is critical to the success of our business, requiring creativity and technical skills to create successful campaigns on multiple social media channels.

You will work with team members on managing Google Adwords and other paid channels, working on segment marketing and helping to create and test ad copy, making landing page optimization, sketching out the leads plan for future campaigns, and ultimately generating campaign insights.

As a key member of our marketing team, you will amplify the impact of our efforts and create innovative strategies to strengthen our marketing capabilities.

The core responsibilities of this role include managing and improving inbound leads and nurturing them for better conversion across digital channels, especially with retargeting and drip email campaigns.

Additionally, you will plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple product lines.

Key qualifications for this role include:

At least 2-4 years of experience in digital marketing and advertising (preferably B2B or SaaS).

Understanding of digital paid media strategies (Google Search & Display, Paid Social - LinkedIn, Facebook, and Twitter).

Knowledge on Quora and Reddit will be an advantage.

Demonstrable experience with email marketing, lead generation, and SEM.

Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.

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