Digital Marketing Expert

2 weeks ago


Coimbatore, Tamil Nadu, India Vilvah Store Private Limited Full time
Company Overview

Vilvah is a rapidly growing Direct-to-Consumer Ecommerce brand that specializes in sustainable, safe, and natural skincare and hair care products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has become a prominent player in the beauty and wellness industry.

Job Description

We are seeking a highly skilled and data-driven Google Ads Specialist to develop and execute effective advertising strategies. The ideal candidate will have a deep understanding of the Google Ads platform, including Search, Display, Video, and Shopping campaigns.

Responsibilities:

  • Develop and manage Google Ads campaigns across various channels.
  • Conduct in-depth keyword research and competitor analysis to optimize ad performance.
  • Create compelling ad copy and landing pages to enhance conversion rates.
  • Set up and optimize conversion tracking to measure campaign effectiveness.
  • Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
  • Make data-driven recommendations for campaign optimization and budget allocation.

Qualifications and Skills:

  • 4-6 years of hands-on experience with proven track record of successful PPC campaign management and optimization.
  • In-depth understanding of SEM and digital marketing concepts, Google Analytics, and other analytics tools.
  • Experience with e-commerce platforms and shopping campaigns.
  • Excellent analytical, organizational, and communication skills.
  • Knowledge of other digital marketing channels (SEO, social media, email marketing).
  • Ability to work independently and collaboratively in a fast-paced environment.


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