Digital Marketing Director
3 weeks ago
**Job Title:** Digital Marketing Manager
**Reports To:** MD
**Location:** Coimbatore
**Summary:**
A strategic Digital Marketing Manager is required to drive Marketing Strategy for our group institutions through market research, competitive analysis, pricing and Parent's engagement. The successful candidate will create and sustain activities geared towards ensuring admissions target.
Digital Marketing Manager Responsibilities
- Create and implement the overall digital marketing strategy
- Develop digital media campaigns aligned with business goals
- Plan and manage our social media platforms for maximum engagement
- Establish performance metrics to set and evaluate marketing/campaign goals
- Manage daily campaign operations for different paid channels like Search, Display, Social, Programmatic etc.
- Optimize SEO performance to generate actionable insights, considering SEO and Google Analytics
- Develop a marketing calendar for sustainable inflow of leads to the BD team
- Optimize company pages within each platform to increase the visibility of company's social content
- Prepare online newsletters with designer and promotional emails and organize their distribution through various channels.
- Launch Promotional Offers and events to attract new customers
- Track marketing metrics and analyze digital data to measure marketing success.
- Plan and administer the company's Marketing budget and keep cost in control.
- Oversee the planning and implementing of new admission related marketing strategy, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.
Desired Candidate Profile
- Candidates should possess an MBA in Marketing (Regular streams).
- A minimum 10 years of experience in a digital marketing and at least 5 years as lead the marketing team.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Knowledge in Sales Force
- Experience finding target audiences, working with customer segmentation and personalization, and creating campaign strategies
- Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing
- In depth knowledge of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Hands-on experience with SEO, Google Analytics and CRM software
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