Consumer Insight Manager

24 hours ago


Mumbai, Maharashtra, India General Mills Full time
Job Summary

The Consumer Insight Manager will be responsible for providing consumer insight support to the local business and driving growth for General Mills key categories from channel expansion. This role will cover the breadth of consumer insight, across all key brands and categories that General Mills operates in. The ideal candidate will have a graduate degree in marketing, business, or a related field, and 3-5+ years of experience in marketing, insights, or research within a branded environment.

Main Responsibilities
  • Provide consumer insight support to the local business and drive growth for General Mills key categories from channel expansion.
  • Cover the breadth of consumer insight, across all key brands and categories that General Mills operates in.
  • Interact regularly across all parts of the consumer insight team, both with the category teams but also the omnichannel and predictive analytics teams.

Minimum Qualifications
  • Graduate degree in marketing, business, or a related field.
  • 3-5+ years of experience in marketing, insights, or research within a branded environment.
  • Experience at an FMCG organization, ideally with food experience.
  • Experience in qualitative and quantitative research techniques across multiple platforms.
  • Ability to influence in a cross-functional and virtual environment and translate a significant amount of data and observations into actionable insights for business teams.

Preferred Qualifications
  • Accustomed to synthesizing, building, and credibly telling a story and delivering it with impact.
  • Data expertise – ensures data is high quality and gains understanding on how it fits with context as well as reconciles data differences.
  • Integrity – is able to command the respect and trust of colleagues across functions and markets and holds integrity at the heart of their actions.

Company Overview

General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives, and reimagine new possibilities, every day. We look for people who want to bring their best – bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

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