Marketing Insights Analyst

1 month ago


Navi Mumbai, Maharashtra, India Snaphunt Full time

Unlock Business Growth with Data-Driven Insights

As a Marketing Research Analyst at our client, Dhirendra Group, you will play a critical role in helping businesses understand their target audience, market trends, and the effectiveness of their marketing strategies.

Key Responsibilities:

  • Conduct thorough market research to understand consumer behavior, market trends, and competitive landscapes.
  • Analyze data to extract actionable insights that inform marketing strategies.
  • Identify different market segments based on demographics, psychographics, and behavioral patterns.
  • Monitor and measure the performance of marketing campaigns across different channels.
  • Use historical data and statistical models to forecast future trends, sales projections, and consumer demand.
  • Keep track of competitors' marketing strategies, product offerings, and market positioning.
  • Provide actionable recommendations based on data analysis to optimize marketing campaigns and improve ROI.
  • Design experiments to test different marketing tactics, messaging, and creative elements.
  • Mine customer feedback from various sources to understand sentiment, identify pain points, and uncover opportunities for improvement.

Requirements:

  • At least 2 years of experience in Consumer Insights / Market Research within the Utilities industry.
  • Service-oriented with excellent interpersonal skills.
  • Strong attention to detail and ability to deliver high-quality work.
  • Ability to find creative solutions to problems.

About the Employer:

Our client, Dhirendra Group, is a vertically integrated food industry company with multiple companies under its canopy. We source directly from farmers, have our own processing units, a massive Soybean Solvent plant with a capacity of 600 Tons per day, warehouses at several locations, retail brands, domestic trading, and import-export across the world.



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