Marketing Insights Analyst
1 month ago
Unlock Business Growth with Data-Driven Insights
As a Marketing Research Analyst at our client, Dhirendra Group, you will play a critical role in helping businesses understand their target audience, market trends, and the effectiveness of their marketing strategies.
Key Responsibilities:
- Conduct thorough market research to understand consumer behavior, market trends, and competitive landscapes.
- Analyze data to extract actionable insights that inform marketing strategies.
- Identify different market segments based on demographics, psychographics, and behavioral patterns.
- Monitor and measure the performance of marketing campaigns across different channels.
- Use historical data and statistical models to forecast future trends, sales projections, and consumer demand.
- Keep track of competitors' marketing strategies, product offerings, and market positioning.
- Provide actionable recommendations based on data analysis to optimize marketing campaigns and improve ROI.
- Design experiments to test different marketing tactics, messaging, and creative elements.
- Mine customer feedback from various sources to understand sentiment, identify pain points, and uncover opportunities for improvement.
Requirements:
- At least 2 years of experience in Consumer Insights / Market Research within the Utilities industry.
- Service-oriented with excellent interpersonal skills.
- Strong attention to detail and ability to deliver high-quality work.
- Ability to find creative solutions to problems.
About the Employer:
Our client, Dhirendra Group, is a vertically integrated food industry company with multiple companies under its canopy. We source directly from farmers, have our own processing units, a massive Soybean Solvent plant with a capacity of 600 Tons per day, warehouses at several locations, retail brands, domestic trading, and import-export across the world.
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