Paid Media Growth Manager

22 hours ago


Chennai, Tamil Nadu, India The Hindu Full time
Job Summary:
We are seeking a Paid Media Growth Manager to join our team at The Hindu Group. In this role, you will be responsible for developing and executing strategies to drive paid media growth for Digital Subscriptions. You will work closely with our internal teams, including Product, Editorial, and Tech, to ensure alignment and optimal results.

Main Responsibilities:
* Develop and implement strategies to drive paid media growth for Digital Subscriptions
* Analyze campaign performance and provide recommendations on optimization opportunities
* Collaborate with the creative team to develop and optimize campaigns for paid channels
* Work closely with the App Growth team to optimize app installs and in-app conversion campaigns

Qualifications:
* B.E./B.Tech + MBA from a reputed university or relevant entrepreneurial experience
* 4-6 years of overall experience, with at least 1-2 years of experience managing a team
* Hands-on experience running ads for B2C businesses on Google Ads, Bing Ads, and Facebook/Instagram (Meta) Ads

Salary Information:
₹80 lakh - ₹140 lakh per annum, depending on experience and qualifications

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