Data-Driven Mobile Expert

1 day ago

Allahabad, Uttar Pradesh, India beBeeAnalytics Full time ₹ 60,00,000 - ₹ 1,20,00,000
Mobile Analytics Specialist

Unlock the potential of mobile data and drive business success as a seasoned Mobile Analytics & Attribution Specialist. Deliver high-quality data and performance insights across mobile apps, leveraging expertise in mobile tracking, SDKs, MMPs, and app store ecosystems.

Job Responsibilities:
  • Implement, audit, and optimize mobile analytics setups using leading tools like Firebase, Adjust, Appsflyer, or Branch.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows to ensure seamless data collection.
  • Align app tracking setups with paid campaigns across major platforms including Google Ads, Meta, TikTok, and more.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and guarantee data quality.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Bulletproof dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  • Document all technical setups and collaborate closely with performance marketing teams.
Requirements:
  • 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • A strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

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