Digital Growth Strategist

14 hours ago

Mumbai, Maharashtra, India beBeeSEOSpecialist Full time ₹ 20,00,000 - ₹ 25,00,000
Job Opportunity: SEO Specialist-Broking

As a passionate and dedicated digital marketing professional, you will drive organic growth for our App and Web platforms.

The ideal candidate will have strong expertise in developing and executing end-to-end SEO strategies for both App (ASO) and Web platforms to improve visibility, rankings, and user acquisition across digital channels.

  • Develop and implement comprehensive SEO plans that encompass keyword research, competitor analysis, and content gap analysis to optimize ranking opportunities.
  • Implement on-page SEO best practices (meta tags, headings, URL structures, content optimization).
  • Collaborate with cross-functional teams to ensure SEO-friendly site/app architecture.
  • Lead technical SEO audits (site speed, mobile optimization, crawlability, indexation).
  • Optimize and track App Store (ASO) performance – titles, descriptions, keywords, and screenshots.
  • Monitor SEO metrics using industry-leading tools such as Google Analytics and SEMrush.

The role requires strong analytical skills, the ability to convert data into actionable insights, and excellent communication and collaboration skills.

Requirements:
  • 4–7 years of experience in SEO/Digital Marketing, preferably in Fintech/Broking/BFSI.
  • Proven track record of improving organic rankings, traffic, and conversions.
  • Strong knowledge of ASO (Google Play, App Store) and Web SEO.
  • Hands-on experience with SEO tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics.
  • Solid understanding of HTML, JavaScript, and website CMS for SEO purposes.

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