Category Strategy Leader

2 days ago

Gurgaon, Haryana, India beBeeFashion Full time ₹ 1,80,00,000 - ₹ 2,10,00,000
Senior Category Strategist - Fashion

We are seeking a seasoned and visionary Senior Category Strategist to develop and execute our fashion business strategy.

  • Masters or PhD in Business, Retail, or Fashion Management preferred
  • 15-20 years of experience in fashion category management, merchandising, or buying within retail/e-commerce
About the Opportunity

The ideal candidate will have deep knowledge of fashion trends, apparel sourcing, merchandising, and consumer behavior, with proven success in growing large fashion categories in retail/e-commerce.

Key Responsibilities
  • Business Strategy & Performance Management:
    • Own the performance metrics for the fashion category, ensuring revenue growth and margin expansion.
    • Define short-term and long-term business strategies in line with market trends and consumer demand.
    • Drive key business KPIs: revenue, gross margin, inventory turns, and customer acquisition.
  • Fashion Merchandising & Assortment Planning:
    • Curate a fashion-forward assortment across menswear, womenswear, and kidswear.
    • Align assortment with seasonality, global/local fashion trends, and consumer preferences.
    • Balance premium and value segments to maximize reach and profitability.
    • Work closely with design teams (if applicable) to develop private labels or exclusive apparel collections.
  • Vendor & Brand Partnerships:
    • Build strong vendor and brand relationships with leading apparel labels and emerging designers.
    • Negotiate pricing, margins, and exclusivity for competitive advantage.
    • Create joint business plans with top apparel brands to drive sustained growth.
  • Fashion Trends & Consumer Insights:
    • Continuously track global fashion trends, silhouettes, fabrics, and color forecasts.
    • Use data and insights to predict demand and shape the product pipeline.
    • Leverage consumer analytics to optimize pricing, discounting, and assortment depth.
  • Digital & Omni-Channel Growth:
    • Scale the fashion category across digital channels (app, website, marketplaces).
    • Partner with marketing to design fashion-specific campaigns, lookbooks, influencer-led collections, and seasonal promotions.
    • Ensure best-in-class catalog management, visual merchandising, and storytelling.
  • Operations & Supply Chain:
    • Lead demand forecasting and buying cycles aligned to seasonal fashion trends.
    • Optimize inventory management to reduce excess stock and improve sell-through.
    • Collaborate with supply chain teams for timely procurement and faster replenishment.
  • Leadership & Team Development:
    • Lead and mentor a team of category managers, buyers, and merchandisers.
    • Build a strong category operating rhythm with performance tracking, reviews, and dashboards.
    • Foster a high-performance, collaborative team culture.
  • Innovation & Growth Initiatives:
    • Identify new sub-categories (athleisure, ethnic wear, occasion wear, sustainable apparel, etc.).
    • Explore collaborations with fashion designers, influencers, and international apparel brands.
    • Incubate and scale in-house private labels to enhance margins and consumer loyalty.

What We Offer

  • A dynamic work environment with opportunities for growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a talented team of professionals who share your passion for fashion and retail.

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