Programmatic Advertising Operations Director

3 weeks ago


Bengaluru, Karnataka, India Antal International Full time
Lead Ad Operations for Antal International

We are seeking an experienced Programmatic Advertising Operations Director to oversee our Ad Operations efforts and drive operational excellence in alignment with business objectives.

About the Role

  • Oversee programmatic advertising deals, including curation, management, and optimization of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals.
  • Work closely with DSPs such as DV360, The Trade Desk (TTD), Adform, and other industry-leading platforms to troubleshoot and optimize programmatic deals.
  • Maintain expertise in Supply-Side Platforms & ecosystems, including CTV, OTT, and streaming technical integrations.
  • Monitor campaign performance and proactively resolve technical issues to ensure delivery of KPIs.

Key Responsibilities

  • Collaborate with Product Teams to bridge technical understanding of the AdTech business and ensure seamless coordination between product and operations teams.
  • Provide expert insights into adtech ecosystem's technical ecosystem, including SSPs, DSPs, and data platforms.
  • Maintain expertise in tracking platforms such as IAS, DV, attention metrics, and other tools used within the industry.
  • Partner with analytics and reporting teams to provide actionable insights from tracking platforms to improve campaign performance.
  • Act as primary technical liaison for media agencies and clients, conducting technical conversations, presentations, and troubleshooting as needed.

Qualifications

  • Bachelor's or Master's degree in Marketing, Advertising, Computer Science, or a related field.
  • 8+ years in Ad Operations with at least 3 years in a leadership role.
  • Extensive experience in programmatic advertising and CTV, including PG, PMP, and open exchange deals.
  • Proficiency in DSPs (e.g., DV360, TTD, Adform) and ad-serving platforms (DCM, etc.).
  • Familiarity with ad-serving tools, reporting dashboards, and project management tools.

Salary: $120,000 - $150,000 per year

Antal International offers a competitive salary package and opportunities for career growth and development.



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