Programmatic Advertising Operations Director
3 weeks ago
We are seeking an experienced Programmatic Advertising Operations Director to oversee our Ad Operations efforts and drive operational excellence in alignment with business objectives.
About the Role
- Oversee programmatic advertising deals, including curation, management, and optimization of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals.
- Work closely with DSPs such as DV360, The Trade Desk (TTD), Adform, and other industry-leading platforms to troubleshoot and optimize programmatic deals.
- Maintain expertise in Supply-Side Platforms & ecosystems, including CTV, OTT, and streaming technical integrations.
- Monitor campaign performance and proactively resolve technical issues to ensure delivery of KPIs.
Key Responsibilities
- Collaborate with Product Teams to bridge technical understanding of the AdTech business and ensure seamless coordination between product and operations teams.
- Provide expert insights into adtech ecosystem's technical ecosystem, including SSPs, DSPs, and data platforms.
- Maintain expertise in tracking platforms such as IAS, DV, attention metrics, and other tools used within the industry.
- Partner with analytics and reporting teams to provide actionable insights from tracking platforms to improve campaign performance.
- Act as primary technical liaison for media agencies and clients, conducting technical conversations, presentations, and troubleshooting as needed.
Qualifications
- Bachelor's or Master's degree in Marketing, Advertising, Computer Science, or a related field.
- 8+ years in Ad Operations with at least 3 years in a leadership role.
- Extensive experience in programmatic advertising and CTV, including PG, PMP, and open exchange deals.
- Proficiency in DSPs (e.g., DV360, TTD, Adform) and ad-serving platforms (DCM, etc.).
- Familiarity with ad-serving tools, reporting dashboards, and project management tools.
Salary: $120,000 - $150,000 per year
Antal International offers a competitive salary package and opportunities for career growth and development.
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