Programmatic Advertising Specialist

3 days ago


Bengaluru, Karnataka, India Aptita Full time
Job Title: Programmatic Advertising Specialist

We are seeking a highly skilled Sr. Account Manager Programmatic to join our team at Aptita.

Role Overview

The successful candidate will be responsible for developing and implementing programmatic advertising campaigns across various platforms, including DSPs, SSPs, and Ad Exchanges.

About the Role
  • This is an individual contributor role, where you will work closely with clients to understand their business objectives and align campaign strategies accordingly.
  • You will be the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
Key Responsibilities
  1. Campaign Development and Implementation: Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges).
  2. Performance Optimization: Monitor and optimize campaign performance to meet client goals and KPIs.
  3. Client Communication: Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
  4. Relationship Building: Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
  5. Troubleshooting: Address client inquiries and troubleshoot issues promptly and effectively.
  6. Campaign Strategy: Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
  7. Experimentation: Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
  8. Analytics: Use advanced analytics tools to measure and analyze campaign effectiveness.
  9. Digital Spend Management: Monitors investment of digital spend and ensures revenue/margin goals are met.
Requirements
  • A degree in Marketing, Digital Technologies, Business Management, or relevant field would be preferred.
  • Individual contributor role.
  • Team Player.
Notice Period

Immediate Joiner to 1 Month's notice period.

Estimated Salary Range

$80,000 - $110,000 per annum, depending on experience and qualifications.



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